[FCP-L] Fwd: Mac Smoke Official now new Sheriff in town

This is a dual list post

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Via iPhone

Begin forwarded message:

> From: IAN WILSON <ian@colortape.tv>
> Date: 22 November 2009 10:51:21 AM AEDT
> To: "Avid-L2@yahoogroups.com" <Avid-L2@yahoogroups.com>
> Subject: Mac Smoke Official now new Sheriff in town
>

> Thanks for your insite Oliver, as always very interesting.
>
> Just out of interest I cut a small project the other day using
> REDCineX on my MBP just using the QT proxeys (I could have equally
> used one of our RR equipped MP's to do the same job), but the
> editing and grading process would have been the same. I found it
> very doable, sure this was just P&C stuff, but a lot of feature work
> that we do is just that. You could "Smell" just how close that App
> was to being an NLE, add dissolves and speed ramps and you are
> there, if you and Philip are correct about the number of potential
> sales preceventing Apple from playing, that button is about to be
> firmly pressed by RED or more likely by Assimlate. And to the
> numbers, think Scarlet (want to take a guess at those numbers?), how
> are they going to cut their stuff?
>
> APPLE, AVID watch your arse, there is a new Sheriff in town and
> it's free.
>
> Hey Jim, how about for good measure you put it in the cloud and have
> it run of the new Apple slate (I believe that's the name Apple will
> use for their tablet device, nice synergy with our ancestors who use
> to carve on slates to communicate. The Edit Cave has a nice ring to
> it).
>
> Ian Wilson
> Colortape Productions
> Ian@colortape.tv
> 0418 327 082
> Spalling via iPhone
>
> On 22/11/2009, at 1:38 AM, "oliverpetersvidy" <oliverpeters@oliverpeters.com
> > wrote:
>
>> Ian,
>>
>> I think the whole resistance we have to the RR idea is because it
>> goes in the opposite direction of everything being done by every
>> NLE (and other video gear) manufacturer. Everyone is moving towards
>> - or being pushed towards - "off-the-shelf" hardware + custom
>> software. And they are all doing it for the obvious reason that it
>> is the only sustainable business model if you aren't a boutique
>> developer. This means that more and more of the heavy lifting is
>> being done by CPUs and to a greater extent GPUs. This means NVIDIA,
>> ATI and potentially Matrox.
>>
>> In order for RR to work within the NLE video stream, it basically
>> has to function in the same way a GPU inside an NVIDIA or ATI card
>> does now. Multi-stream commands have to be decompressed, combined
>> with effects, displayed and ultimately re-encoded. Currently it's
>> the software+CPU that's doing the decoding and re-encoding and the
>> CPU+GPU does the rest. You are now expecting the RR card to do both
>> and I just don't see that happening. ATI's and NVIDIA's
>> advancements come because of video game development - a mass market
>> driver. NLEs reap the benefits of that work.
>>
>> You may be right that ultimately RED has to build its own special
>> purpose NLE. If so, I wouldn't expect it to be very viable for
>> anything other than exclusively REDCODE media projects. Think in
>> the context of your own case. You have discussed using P2 and Canon
>> media with your RED. How does that work in the native REDCODE/RR
>> world? I don't think it does.
>>
>> Don't expect Smoke on Mac to be the answer to this. Autodesk/
>> Discreet has never made there own hardware. Going to the Mac means
>> embracing even less customized gear than Smoke on Linux. If
>> anything, I'd place my bets on Quantel. They are more likely to
>> still tinker with the "off-the-shelf" products and blend those with
>> proprietary tools to get advanced results.
>>
>> So the bottom line for me is that RR will probably be a fast
>> decoder to go to displays or an intermediate codec for quite some
>> time. At best, it may become the core of a DVS or Assimilate-style
>> assembler/grader.

[Non-text portions of this message have been removed]

------------------------------------

To learn more about the FinalCutPro-L group, please visit
http://groups.yahoo.com/group/FinalCutPro-LYahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/FinalCutPro-L/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/FinalCutPro-L/join
(Yahoo! ID required)

<*> To change settings via email:
FinalCutPro-L-digest@yahoogroups.com
FinalCutPro-L-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
FinalCutPro-L-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/