[FCP-L] Re: New tech from Silverado - take a guess...

Steve,

> Steve Hullfish wrote:
> Basically, this is what Apple does with Final Cut. A cheap editing
> solution that you have to buy increasingly more powerfull and
> expensive computers to be able to run. Is FCS3 really $995? No. I just
> bought a new computer to be able to run it and the whole system is
> closer to $11,000.

Actually I just bought a new 8-core and it didn't cost even half of that even with software. I'm not counting KONA cards or external storage, of course. You can run FCS3 on an iMac or a laptop. You can even run it on lesser machines if you aren't too worried about Color or Motion. Apple is in a win-win either way. Undoubtedly 50% of new machine sales for both Avid-based systems and Adobe-based systems are going to be Macs. Bottom line is that Apple doesn't need to do anything with FCS in order to get new hardware sales.

- Oliver

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