Re: [FCP-L] New tech from Silverado - take a guess...

$200 is an absolutely crazy price.

Heck, I could sell a ton of Final Cut systems if - including the
computer - they were only $200.

The Ultrascope is the cheapest scope I've seen. A competitor would be
the ScopeBox which operates on a Mac, but needs a 3rd party video card.

I could see ScopeBox software dropping to $200, but you still need
hardware ... and hardware costs money. (So does software, for that
matter, but hardware has hard costs associated with each unit sold)

BlackMagic is essentially probably giving the software away for the
Ultrascope in order to sell the $700 worth of input hardware.

Basically, this is what Apple does with Final Cut. A cheap editing
solution that you have to buy increasingly more powerfull and
expensive computers to be able to run. Is FCS3 really $995? No. I just
bought a new computer to be able to run it and the whole system is
closer to $11,000. So if Apple can get a large number of people to buy
five or six thousand dollars of its hardware every couple of years in
order to run the latest software, then that software is subsidized to
some extent by hardware. They may not run it that way on their
corporate books, but $995 for the amount of software packaged in FCS
would not be possible if they let it run on vanilla PCs. But I digress.

You are never going to see a 200 dollar standalone wave/vector box.

If I had to guess at the cheapest you could possibly do this, I'd say
$1,400, but it will probably be closer to 10x your "blue sky" request:
$2,000. Tektronix's cheapest is $5,000.
Devices that can capture HD-SDI or SDI video are all about $700 to
$1000 at the LOW end. You still need to add software to that and an
operating system and operating hardware (motherboard, etc.)

On Nov 13, 2009, at 1:54 PM, Jeff Cook wrote:

> Any idea when, where, and who might put out a simple $200 in-line box
> that has NOTHING but waveform and vectorscope displaying on an
> external monitor? I'm guessing there's not enough profit in it, but it
> would instantly upgrade most of the thrown-together edit rooms in the
> world and I could sell 30 of them in a week...including one to keep in
> my pocket.
>
> --
> Jeff Cook
> jeff@cookstudios.com
> CookStudios.com
> 703-980-1104 (cell)
>
> On Nov 13, 2009, at 2:24 PM, Torrey Loomis <torrey@silverado.cc>
> wrote:
>
> >
> > On Nov 13, 2009, at 9:07 AM, Steve Hullfish wrote:
> >
> >> I really like Torrey's idea of a rackmountable PC with the
> >> Ultrascope card and "home built" PC all in one. The whole point of
> >> the Ultrascope is that it's cheap, so as long as Torrey can keep
> >> the costs for the rest of the system down, it will be the cheapest
> >> HD scope solution available.
> >
> >
> > That is exactly what we've tried to do with this.
> >
> > Its not going to be the absolute cheapest system around because the
> > 2U system requires a half-size motherboard with a butterfly
> > backplane. I'll be frank that it could be cheaper with a bare bones
> > tower, but that isn't the solution we wanted. We wanted to avoid
> > towers entirely, and we didn't want a 3U or 4U tower either--we
> > really wanted it to be 2U.
> >
> > It should be a lot cheaper than a Leader 7700--and much more
> elegant.
> >
> > Torrey
> > -----------------------------------------------
> > Torrey Loomis
> > President & CEO - Silverado Systems, Inc.
> > (916) 760-0032 • FAX (916) 404-5258
> > torrey@silverado.cc
> > http://www.Silverado.cc
> >
> > Silverado Twitter at http://www.twitter.com/silveradosys
> > StudioBuilder blog at http://silveradosys.blogspot.com
> >
> >
> >
> > ------------------------------------
> >
> > To learn more about the FinalCutPro-L group, please visit
> > http://groups.yahoo.com/group/FinalCutPro-LYahoo! Groups Links
> >
> >
> >
>
>

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