Re: [FCP-L] New tech from Silverado - take a guess...

On Nov 13, 2009, at 12:26 PM, Steve Hullfish wrote:

> Basically, this is what Apple does with Final Cut. A cheap editing
> solution that you have to buy increasingly more powerfull and
> expensive computers to be able to run. Is FCS3 really $995? No. I just
> bought a new computer to be able to run it and the whole system is
> closer to $11,000. So if Apple can get a large number of people to buy
> five or six thousand dollars of its hardware every couple of years in
> order to run the latest software, then that software is subsidized to
> some extent by hardware. They may not run it that way on their
> corporate books, but $995 for the amount of software packaged in FCS
> would not be possible if they let it run on vanilla PCs. But I
> digress.

Actually, the hardware sales are a bonus for Apple. FCS is a "highly
profitable" product on its own.

Philip Hodgetts
President, Intelligent Assistance
AssistedEditing.com Fast First Cuts, Metadata Worfklows
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Personal Blog http://philiphodgetts.com
Cell 818 335 3916

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